Force Equals Inc.
Privacy Policy
Effective Date: [10/1/2024]
Last Updated: [3/5/2026]
1. Introduction
Force Equals Inc. ("Force Equals," "we," "us," "our") operates an AI-powered enterprise planning platform that helps organizations plan complex projects using advanced artificial intelligence technologies. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at forceequals.ai or use our Services.
By accessing or using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy. Capitalized terms not defined in this Privacy Policy have the meanings given to them in our Terms of Service, which are incorporated by reference.
If you do not agree with this Privacy Policy, please do not access or use our Services.
2. Scope and Applicability
This Privacy Policy applies to personal information we collect through our website (forceequals.ai), platform (planner.forceequals.ai and app.forceequals.ai), and all related services, features, content, and applications that we own or operate (collectively, the "Services").
For personal information that constitutes Customer Data (as defined in our Terms of Service), Force Equals acts as a data processor on behalf of our enterprise customers, who act as the data controllers. For account information, billing data, and usage data, Force Equals acts as the data controller. For enterprise customers subject to data protection laws that require a data processing addendum, Force Equals will make a Data Processing Addendum available upon request and subject to mutual agreement on terms.
This Privacy Policy does not apply to third-party websites, applications, or services that may be linked to or integrated with our Services. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.
3. Information We Collect
We collect three main categories of information:
a) Account Information
We collect information you provide when creating and managing your account, including your name, email address, company name, job title, phone number, billing address, login credentials, and payment information. For enterprise customers, we may also collect additional business contact information and organizational details.
b) Customer Data
Customer Data includes planning data, project information, documents, templates, reports, and other content that you or your organization upload to or create through the platform. When processing Customer Data, Force Equals acts as a processor on behalf of our customers, who determine the purposes and means of processing their data.
c) Usage Data and Technical Information
We automatically collect information about how you interact with our Services, including your IP address, browser type and version, device information, operating system, pages visited, time spent on pages, clickstream data, search queries, feature usage patterns, and log data. We also collect information about your interactions with our AI features and the prompts you submit.
4. How We Collect Information
We collect information in the following ways:
Directly from you when you register for an account, contact customer support, participate in surveys or promotions, subscribe to our communications, or otherwise communicate with us.
Automatically through cookies, web beacons, analytics tools, and similar tracking technologies when you use our Services. This includes tools such as Google Analytics, LinkedIn, RB2B, YouTube, and other analytics services.
From third parties, including identity verification services, payment processors, marketing partners, data analytics providers, and publicly available sources to supplement the information you provide to us.
5. How We Use Your Information
We use the information we collect for the following business purposes:
To provide, maintain, and improve our Services, including processing your registration, managing your account, and delivering the features and functionality of our platform.
To process transactions, manage subscriptions, send invoices, collect payments, and provide customer support.
To communicate with you, including sending transactional emails, service announcements, security alerts, administrative messages, and marketing communications about our products and services.
To analyze and improve our Services through usage analytics, A/B testing, and user behavior analysis to enhance user experience and develop new features.
To generate AI outputs by transmitting prompts, queries, and instructions to artificial intelligence systems, including large language models and other machine learning models. Important note: Customer Data itself is not directly shared with third-party AI providers; only prompts and queries derived from or informed by Customer Data are transmitted to AI systems.
To develop and train our AI models using aggregated, anonymized, and de-identified data to improve the accuracy and performance of our Services.
To ensure the security and integrity of our Services, prevent fraud, detect and prevent security incidents, and protect against malicious, unauthorized, or illegal activity.
To comply with legal obligations, resolve disputes, enforce our agreements, and protect our rights and the rights of others.
To conduct business operations, including accounting, auditing, billing, reconciliation, and collection activities.
6. Legal Bases for Processing (GDPR)
For users in the European Economic Area, United Kingdom, and Switzerland, our legal bases for processing personal information are:
Contractual necessity: We process your personal information to perform our contract with you and provide the Services you have requested.
Legitimate interests: We process your personal information for our legitimate business interests, including improving our Services, analyzing usage patterns, marketing our products and services, preventing fraud, and ensuring security. We balance these interests against your privacy rights and will not process your information if our interests are overridden by risks to your rights and freedoms.
Consent: Where required by law, we obtain your consent before processing personal information for specific purposes, such as marketing communications and certain cookies.
Legal obligation: We process your personal information to comply with applicable laws, regulations, and legal processes.
7. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your personal information in the following circumstances:
Service providers: We share information with third-party service providers who perform services on our behalf, including cloud hosting, payment processing, email delivery, customer support, data analytics, and IT services. These providers are contractually obligated to protect your information and may only use it to provide services to us.
AI providers: We transmit prompts, queries, and instructions to artificial intelligence systems provided by companies such as OpenAI, Google, Anthropic, xAI, Perplexity, and others to generate AI outputs for our Services. Customer Data itself is not directly shared with these AI providers; only prompts derived from Customer Data are transmitted.
Analytics and advertising partners: We share information with analytics providers (such as Google Analytics, LinkedIn, RB2B, and YouTube) to understand how users interact with our Services. We also share information with advertising partners (such as Google Ads, Meta, LinkedIn, Microsoft Advertising, TikTok, YouTube, and HubSpot) for website analytics and marketing purposes.
Professional advisors: We may share information with lawyers, accountants, auditors, and other professional advisors as necessary for their services to us.
Legal requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities, law enforcement, or government agencies. We may also disclose information to protect our rights, property, or safety, or the rights, property, or safety of others.
Business transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred or disclosed.
With your consent: We may share your information for other purposes with your consent or at your direction.
8. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Services. These technologies help us provide functionality, analyze usage patterns, personalize content, and deliver targeted advertising.
The main categories of cookies we use are:
Necessary cookies: Essential for the basic functionality of our Services, including authentication, security, and core platform features.
Functional cookies: Enable enhanced functionality and personalization, such as remembering your preferences and settings.
Analytics cookies: Help us understand how users interact with our Services by collecting information about pages visited, time spent, and user behavior patterns.
Marketing/Advertising cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across different platforms and websites.
You can control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Services. We do not currently respond to Do Not Track browser signals, as there is no universal standard for such signals.
For more detailed information about the cookies we use, please see our Cookie Policy below.
9. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a different retention period is required or permitted by law.
Account information: We retain your account information while your account is active and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account information by contacting us.
Customer Data: We retain Customer Data in accordance with our Terms of Service and any applicable enterprise agreement. Customer Data is typically deleted upon account termination or upon request, subject to legal retention requirements and our legitimate business interests.
Usage data and analytics: We may retain usage data and analytics in aggregated or anonymized form indefinitely to improve our Services and for other legitimate business purposes.
We may retain information for longer periods if required by law, regulation, or legal process, or if necessary for legitimate business purposes such as resolving disputes, enforcing agreements, or complying with audit requirements.
10. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information under applicable privacy laws.
These rights may include:
Depending on your jurisdiction, you may have the right to: access and obtain a copy of your personal information; correct inaccurate or incomplete information; request deletion of your personal information; restrict or object to certain processing; receive your data in a portable format; withdraw consent where processing is based on consent; and lodge a complaint with a supervisory authority. California residents and residents of other U.S. states with comprehensive privacy laws may also have the right to know what personal information we collect, opt out of the sale or sharing of personal information for targeted advertising, and not be discriminated against for exercising these rights.
California-Specific Disclosures (CCPA/CPRA): We collect the following categories of personal information: identifiers, commercial information, internet activity, professional information, and inferences. We do not sell personal information for monetary consideration. We may share personal information with advertising partners for cross-context behavioral advertising, which may constitute "sharing" under CPRA; you can opt out through our cookie preferences or by contacting us. We do not collect sensitive personal information as defined by CPRA.
11. How to Exercise Your Rights
To exercise any of the rights described above, please contact us at privacy@forceequals.ai. We may require verification of your identity before processing your request to protect your personal information.
For cookie preferences, you can manage your settings through your browser settings.
To opt out of marketing emails, you can use the unsubscribe link in our communications or contact us directly.
We will respond to verified requests within the timeframes required by applicable law.
For enterprise customers, please note that your organization's administrator may control certain Customer Data, and you may need to contact them directly for some requests.
12. Data Security
We implement appropriate technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction, including encryption, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
13. International Data Transfers
Force Equals is based in the United States, and our servers and service providers are located primarily in the United States. If you are accessing our Services from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States.
For users in the European Economic Area, United Kingdom, and Switzerland, we ensure that transfers of personal data outside these regions are protected by appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.
By using our Services, you acknowledge and consent to the transfer and processing of your personal information in the United States and other countries where we or our service providers operate.
14. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect, use, or disclose personal information from children under 18 years of age. If we discover that we have collected personal information from a child under 18 without verifiable parental consent, we will take steps to delete such information promptly.
If you believe that we may have collected personal information from a child under 18, please contact us immediately at privacy@forceequals.ai.
15. Third-Party Links and Services
Our Services may contain links to websites, applications, or services operated by third parties. We are not responsible for the privacy practices or content of these third-party services. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. When we make changes, we will post the updated Privacy Policy on our website. We encourage you to review this Privacy Policy periodically.
Your continued use of our Services after any changes to this Privacy Policy will constitute your acceptance of such changes. The "Last Updated" date at the top of this Privacy Policy indicates when it was last revised.
17. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Force Equals Inc.
Address: 712 S Howard Ave #251, Tampa, FL 33606
Email: support@forceequals.ai
For users in the European Economic Area, United Kingdom, or Switzerland, you may also contact us at the same email address for GDPR-related inquiries. We have not appointed a European Union representative at this time.
Cookie Policy
Effective Date: [3/1/2025]
This Cookie Policy explains how Force Equals Inc. uses cookies and similar tracking technologies on our website and Services.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
We may also use similar technologies such as web beacons and pixels to collect information about how you interact with our Services.
2. Types of Cookies We Use
We use the following categories of cookies and tracking technologies:
Necessary Cookies
These cookies are essential for the proper functioning of our Services and cannot be disabled. They include authentication cookies, security cookies, and preference cookies that remember your settings.
Functional Cookies
These cookies enhance functionality and personalization, such as language preferences, region selection, and user interface customization.
Analytics Cookies
These cookies help us understand how visitors use our Services. We use Google Analytics, LinkedIn, RB2B, and YouTube for traffic analysis and user behavior insights.
Marketing and Advertising Cookies
These cookies deliver relevant advertisements and measure campaign effectiveness. We work with Google Ads, Meta (Facebook), LinkedIn, Microsoft Advertising (Bing), TikTok, YouTube, and HubSpot.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these email addresses or profiles. You may opt out of receiving this advertising by using the opt-out mechanism provided in such communications.
For users in the European Economic Area, United Kingdom, and Switzerland, we operate under GDPR with explicit opt-in controls for non-essential cookies as required for compliance with applicable data protection laws.
3. Managing Your Cookie Preferences
You can manage cookies through your browser settings or by opting out directly with third-party providers (Google, Meta, LinkedIn, Microsoft, YouTube). Industry opt-out tools are available at networkadvertising.org/choices, aboutads.info/choices, and youronlinechoices.eu. Disabling cookies may affect functionality.
4. Cookie Retention
Session cookies are deleted when you close your browser; persistent cookies remain for a specified period or until deleted; third-party cookie retention is determined by respective providers.
5. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. When we make changes, we will post the updated Cookie Policy on our website.
6. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us at support@forceequals.ai